Our Work
National Landscapes: The Rebrand
Late 2023 started a new chapter for our designated Area of Outstanding Natural Beauty (AONB). We have rebranded to Nidderdale National Landscape.
This rebrand was part of a government-funded initiative for all 46 Areas of Outstanding Natural Beauty across the UK. It marks an important and inclusive next chapter for the entire National Landscapes network.
Why the Rebrand?
The new name, National Landscapes, is simpler and highlights the national significance of these areas. It’s more than just a new brand; it’s a movement to place National Landscapes at the forefront of the fight against climate change and biodiversity loss. This rebrand gives us a stronger voice to address these critical issues collaboratively.
Our Mission
We continue our work with the local community, landowners, and farmers to protect and regenerate Nidderdale for everyone to enjoy. Our efforts include:
- Promoting sustainable land management practices
- Providing grants and advice
- Advising on planning issues
- Developing specific projects
Ambitious Targets
By 2030, we aim to:
- Ensure 200,000 hectares of valuable natural areas are in favorable condition
- Create or restore 100,000 hectares of wildlife-rich habitat
- Plant or regenerate 36,000 hectares of woodland
We also focus on habitat restoration to protect endangered species and increase opportunities for people to enjoy these beautiful places.
FAQs
What are National Landscapes?
National Landscapes is the new name for Areas of Outstanding Natural Beauty. Nidderdale is one of 46 National Landscapes in the UK, covering 14% of England, Wales, and Northern Ireland. They play a crucial role in combating climate change and biodiversity loss.
Why was the name and brand changed?
The new name is more recognizable and underscores the importance of these landscapes. It reflects our commitment to addressing climate change, nature depletion, and the wellbeing crisis.
Who paid for the rebrand?
The rebrand was funded by the government. It’s an investment to help us have a bigger, unified voice and secure more funding for impactful projects.
Will we lose our local identity with a national brand?
No, we have a new name and look, but it’s still the same dedicated team working passionately to support our communities and protect this valuable countryside.